Updated: Jun 14
Socially conscience Marketing is powerful and effective. Companies can form their brand in a more in-depth manner, which can bring new consumers and a new sense of loyalty to a particular brand. Nike is an industry leader. Other brands like Warby Parker and Tom Shoes are two more examples of companies that are using marketing with social awareness to increase consumer loyalty.
Giving back is catching on. More and more companies have become a conscience socially. The major players in the industry use campaigns to reach the masses, and small businesses can catch on early to avoid getting lost in the media noise or even worse left out. Catching on the trend first can help a small business benefit from this consumer behavior trend. Increase your brand loyalty in the market and get ahead of your competition.
In 2010, I worked with the President and Vice President under Jodi Sandman, President of Sales of Sachin and Babi, one of my favorite brands. Sachin and Babi Ahluwalia are small business owners using conscience marketing initiatives socially. The brand, Sachin and Babi for Ankasa, through a partnership with independent nonprofit Aseema ensures that every Sachin & Babi item you buy helps fund a child's education.
The company and its targeted demographics understand that the opportunity to education can help change poverty. Sachin and Babi use education as the social conscience message on their website to drive sales and drive awareness of their cause to their unique visitors.
Overall It is a win for everyone involved. Both the brand and the charity achieve their ultimate goal leaving the consumer to feel good about their purchase. How can you benefit from a Socially Conscience marketing campaign strategy? Perhaps you should follow some of the industry leaders with the best results.