TRADESHOWS & SHOWROOM

 

Omar Palmer is an experienced  Sales Executive for small and independent brands in the fashion industry. His strategic sales strategy provides meaningful and impactful events that drive sales, brand awareness, customer loyalty, and acquisition and foster strong community relations in the United States.

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 An affordable  proven effective strategic sales strategy

 

The 3-step process that offers affordability for both small and independent businesses in the fashion and beauty industry.  The plan you select can help you reach the goals and initiatives and only pay for each step of the process. The comprehensive plan is effective to achieve the results that you desire for your business. It involves minimum risks and can help you to avoid costly mistakes.  

 

Each collection is carefully vetted for representation at tradeshows in the US and International markets and the costs are shared equally between accounts which allow your business to operate conservatively.  So, how does it work?

Retail Buyers List

The list of buyers is updated and maintained to ensure that the correct buyer is contacted. Some list included information that is outdated. An updated list is vital. As a sales executive with industry experience, I cannot begin to tell you the number of times that I have seen this occur with brands before getting my services.  Buyers are often promoted or move to another company, the email address changes, and emails that have the wrong name get overlooked.

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Choose one of the Start Small, Go Big Sales Executive Plans

The Start Small

Emerging  Executive Plan 

  2-step strategic Strategy

Step 1.

Get listed. Send an email with digital images of your collection, line sheet, price information to get your brand listed on the sales communication database which is distrusted to retail buying teams at high-end boutiques and Specialty stores. 

Step 2.

 

Get an appointment on the calendar of the buyer and receive an email, telephone or text message notification that the buyer has confirmed a scheduled appointment to see your collection. 

The Go Big

Junior Executive Plan 

 3-step strategic Strategy

Get listed. Send an email with digital images of your collection, line sheet, price information to get your brand listed on the sales communication database which is distrusted to retail buying teams at high-end boutiques and Specialty stores. 

Step 1.

 

Get an appointment on the calendar of the buyer and receive an email, telephone or text message notification that the buyer has confirmed a scheduled appointment to see your collection. 

Step 2.

Step 3.

 

  

Book the shared Showroom or Tradeshow space with a sales executive to present the collection to the buyers with confirmed appointments.  The showroom cost varies but typically can range between $1,250 to 2,500 per participate and includes  signage and other marketing materials, distribution on the press and media advisories and alerts, insurance with one rack per designer. Spacing is limited. The sales commission rate is negatable.

The Go Big

Senior Executive

 4-step strategic Strategy

Get listed. Send an email with digital images of your collection, line sheet, price information to get your brand listed on the sales communication database which is distrusted to retail buying teams at high-end boutiques and Specialty stores.  

Step 1.

 

Get an appointment on the calendar of the buyer and receive an email, telephone or text message notification that the buyer has confirmed a scheduled appointment to see your collection. 

 

  

Book the shared Showroom or Tradeshow space with a sales executive to present the collection to the buyers with confirmed appointments.  The showroom cost varies but typically can range between $1,250 to 2,500 per participate and includes  signage and other marketing materials, distribution on the press and media advisories and alerts, insurance with one rack per designer. Spacing is limited. The sales commission rate is negatable.

Step 2.

Step 3.

Step 4.

Patriciate in events that Drive awareness, customer loyalty and acquisition and faster strong community relations that drive for your brand.   These meaningful and impactful events are an excellent 

Most

Popular

Plan

 

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ADVERTISING 

Start Small, Go Big packages for small businesses 

MARKETING
 

Drive sales for your brand with affordable advertising and practical marketing solutions for small businesses and start-up entrepreneurs 

 

  • Trunk Shows

  • Direct Mailers 

  • Celebrity Placement

  • Custom Reporting 

  • Advertisements 

  • Social Media 

 

Advertisement

Effective Marketing solutions:

Reach your target demographics 

  • Use advanced modeling to identify significant characteristics of existing customers and identify similar prospects

  • Engage new prospects and connect with existing customers.

KPI 

Reporting

Social Media 

Interfacing

Reporting 

How We Work:

Direct Mail Program

Custom reporting solutions for the fashion an beauty industry.

Get custom reporting via BI tools to provide valuable information to stakeholders and leadership.  Add value to requests from business leaders and build a reporting logic that will produce analytical measures to tell the story of what is happening in the business.

  • Track mail pieces as they enter the postal stream.

  • Evaluate sales data to measure results. Our proven strategies increase response rates, uncover hidden markets and reduce distribution costs by focusing on high-value prospects. Plus, we can develop custom production options for your campaign budget and goals.

  • The strategic Marketing package helps designers get celebrity and magazine placement for your brand with direct social media integrations that drive shelf placement with boutiques and event across North American and Canada.

Celebrity

Placement

POP-UP SHOPS

  • Segmented marketing and advertising in leading fashion magazine publications like Vogue, Marie Claire, and many others

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Events

 
THE BIG EVENT

These events directly align your brand with Non-profit Event Fundraisers that drive sales and increase customer loyalty. Members and invited guests enjoy

  • Silent auctions

  • Runway fashion shows

  • The Ultimate trunk shows 

  • Sponsorship 

  • Press and Media exposure

  • Discount and Promotions for organization members and invited guests

Members Shop

of brands

list

the  

that define their style

Get your brand listed and featured in the next upcoming pop-up shop event campaign.

Every year we partner brands with non-profit and professional organization event fundraisers.   These local chapters of national organizations and boutique organizations are impacting change in a big way on issues regarding health, education, and other important matters in their community.  Members, guests, and invited friends to receive specials, discounts, and promotions to shop items for both men and women at the pop-up shopping lounge or online and get a portion of the sales processed donated to your organization.   

 

While you are here, don't for forget to checkout the project page.

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OMAR PALMER INC.